Japanese learning playing card
2025
Illustration
packaging design
Context
A board game company has contracted you to design and produce a standard 52-card deck, as well as a Joker card, and a package to contain the cards. The design must conform to the standard 52-card composition, but the style/visuals are completely up to you. You will also need to produce a pattern for use on the reverse side of the cards. This pattern must feature enough repetition so that each card is indistinguishable when printed. Once the designs are complete, you will organize the print production of the deck and the package. Ensure that when printed and trimmed, the cards are a snug fit inside the package. The target audience and the visual content you develop to appeal to them are completely up to you. The company offers products to individuals aged from toddlers to the elderly. Playing cards are used worldwide, and don’t need language to communicate. Essentially, there are no barriers as to who this can appeal.
My concept of the playing card
I decided to make character and illustration-based cards like karuta with English pronunciations for Japanese hiragana and katakana. After coming to Melbourne, I realised that lots of people wanted to study Japanese. So I decided to create a set of playing cards for learning Japanese.
Target
Japanese language learners and children
