Sportsgirl packaging design
2025
Packaging Design
This six-piece packaging collection was designed for Sportsgirl’s Summer 2025 range. By using playful cut-out elements and incorporating hand-drawn illustrations, the design expresses warmth and a sense of fun. A vibrant colour palette of orange, yellow, and blue captures the spirit of summer while reflecting Sportsgirl’s bold, energetic, and positive brand personality.
Packaging design
Concepts
Splash Pop - Water drop × 3D style
The design is a refreshing, three-dimensional 3D visual inspired by the ‘splashes’ of the sea and swimming pools that are the symbols of summer.
Snip Fun and Sun - Paper cut collge style
The concept is like a collage of cut-outs, with playful shapes and bold colours of palm trees, the sun and flowers - the symbols of summer.
Sketchy Summer - Hand-drawn style
The concept utilises the warmth and familiarity of hand-drawing. The rough, natural touch of watercolour pencils and colour markers has a casual appeal that makes you want to pick it up.
